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130A Expands for Global Growth
January 18, 2023
FAITH ADJACENT 130 AGENCY EXPANDS
Promotes New COO and CMO to Accommodate Global Growth
DALLAS, TX, January 18, 2023 – 130 Agency, the Agency of Record for The Chosen and Pure Flix, announces the promotion of long-term employees Michael Conrad and Lucas Fairchild to COO and CMO respectively, to position the Agency for global growth.
“Inspirational content has skyrocketed, while traditional church attendance is down,” said CEO and founder, Julie Fairchild. “Although this agency has specialized in the inspirational content and outreach niche for more than two decades, something explosive is happening now.”
“There have been unprecedented changes in media and publicity over the last decade and it’s required consistent adaptation and resilience to deliver the best product for our clientele,” said Michael Conrad. “Working in this space for over the last decade, I’ve had a front-row seat to it all and am excited to see our 130A team face those challenges in this next chapter of our agency.”
“We aim to remain on the frontlines of the ever-evolving media landscape so we can continue deploying creative ways to leverage new media opportunities on behalf of our clients,” said Lucas Fairchild.
To that end, 130A has also added account representatives Morgann Delaney and Ashli Bock; and administrative assistant Emanuel Flores.
It’s been well-documented that denominational churches have experienced a drop in attendance, and the NONE’s (no religious affiliation) are on the rise. But inspirational content is thriving, from movie theaters to streaming platforms. Seventy percent of Americans–an audience with an estimated purchasing power of $5.1 trillion a year identify with faith (Checkpoint EHR)–largely Christian faith, so faith and family marketing and public relations is welcome.
“Faith consumers show themselves strong at the box office around a cause, and with their entertainment choices at home,” said Julie. 130A has represented more than 70 films through two decades, and numerous television projects in the past two years.
About 130 Agency
130 Agency is a full-service public relations and marketing firm based in Dallas, TX specializing in promoting faith-and-family friendly content. Since 2002, 130A has provided strategies and execution for earned media placements, premieres, satellite media tours, unit publicity, spokesperson training, set visits, junkets, paid-media, and branding services to land extraordinary exposure of good people, projects and products. Clients have included The Chosen, Lionsgate, Sony AFFIRM, Columbia Pictures, Universal, Sony Classics, Pure Flix, B&H Publishing, Simon & Schuster, Billy Graham Evangelical Association, Educational Media Foundation and more. Visit 130Agency.com to learn more.
About The Chosen
The Chosen is a global phenomenon and is the first multi-episode television drama based on the life of Jesus. Offered without charge, it has garnered more than 420 million episode views from around the world. The Chosen is a fan-supported, seven-season television series that creates an authentic and intimate picture of Jesus’ life and ministry seen through the eyes of the people who knew him.
About Pure Flix
Pure Flix is your home for faith and family-friendly movies and shows where you can confidently stream with the entire family. With new premium and exclusive original entertainment choices every week, you can strengthen your faith and family with Pure Flix – a streaming service that inspires, uplifts and entertains.
You’ll get access to the largest variety of high-quality wholesome movies, series and kids’ content at one low price. Experience the difference that positive, encouraging entertainment can have in your home.
Pure Flix is a wholly-owned subsidiary of Sony Pictures Entertainment.